Cookie Statement

Global Cookie Policy

This Cookie Policy (“Policy”) describes what cookies are, how and when Ad van Geloven BV, a company organized under the laws of The Netherlands, with its headquarters located at Kraaivenstraat 1, 5048 AB Tilburg, The Netherlands, and its affiliates (“Van Geloven”) use cookies, how third parties we may partner with use cookies, if applicable, how to switch off cookies and other choices you may make regarding cookies and further relevant information. For more information about Van Geloven’s use of cookies, please contact our Privacy Officer at

What Are Cookies?

Cookies are information files that your web browser places on your computer or mobile phone when you visit a website. Cookies enable the website to remember your actions and preferences and recognize you when you return, so that we may analyze trends, determine your areas of interest, administer our website, and to remember your preferences (eg. your choice of language) in order to speed up the navigation process and to make your site experience more efficient.

How and Why Van Geloven Uses Cookies and Other Technologies

Van Geloven may use cookies, web beacons/pixel tags, and other technologies on our websites to collect certain information about visitors on our websites, their use of our online services, coupon offers and their interactions with our emails and online advertisements. For example, we may collect your browser type and operating system, IP address, viewed pages, links clicked, sites visited before coming to our website, and emails we send that you open, forward, or click through to our website. Collecting this information helps us to create websites that best suit our users’ interests and preferences and to help identify products, site features, recipes, advertisements and offers that may be of particular interest to you.

We use both session and persistent cookies on our Van Geloven websites. Session cookies are cookies that are automatically deleted when you close your browser. Persistent cookies are cookies that remain stored on your device for a period of time.

Also, we use both first party cookies and third party cookies. First party cookies are Van Geloven’s cookies. Third party cookies are cookies that are set by websites that belong to a domain that is different from the domain that is displayed in the browser address bar when you visit a Van Geloven website.

List of Cookies Used on Van Geloven Websites

Please see below a list of cookies that Van Geloven may use on one or more of our websites:

1. Van Geloven Usability Cookies

Purpose: These cookies are used to offer a more personalized service to you and to make navigating on our websites easier, recognize a computer when you visit our websites, enhance the experience on our websites and improve our websites’ usability.

Cookie owner: Van Geloven.

Cookie type: functionality cookies, session cookies.


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  • BIGipServerebusinessNonSSL-80-pool

2. Van Geloven Non-Operational Cookies



Purpose: These cookies provide other services or help us improve our products and services. This includes giving you the opportunity to print money-off coupons, link to social media sites, and set controls for audio and video players. Some cookies allow us to propose you to subscribe to newsletters if you are, for example, browsing products and recipes pages. Some cookies provide us statistics about the number of visitors and the web pages viewed. This information helps us to design more useful content for you.

Cookie owner: Van Geloven

Cookie type: analytical / performance cookies, session and persistent cookies.




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  • Van Geloven.viewcount.InspirationDetailsPageContentType
  • Van Geloven.viewcount.ProductDetailsPageContentType

3. Analytics Cookies (such as Google and Hotjar)



Purpose: These cookies are used to collect information about how visitors use our websites. We use the information to compile reports and to help us improve our websites. The cookies collect information in an anonymous form, including information on the number of visitors to our websites, from where visitors came to our websites and the pages they visited.

Cookie owner: third party (Google, Hotjar).

Cookie type: analytical / performance cookies, session and persistent cookies.




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Information: The information generated by the cookies about your use of our websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. For more information about Google cookies, please read the Google Privacy Policy.

You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available from

4. Online Behavioral Advertising (OBA) Cookies and Similar Technologies​



Purpose: These cookies and technologies (e.g. pixel tags) allow us to ​serve interest-based ads according to certain general interest categories or segments that we have inferred based on information such as:



  • Web pages you view and links you click on Van Geloven websites and other websites you visit;
  • Mobile applications you use;
  • Van Geloven brand emails you view and links you click from within the email;
  • Demographic data; and
  • Offline and online purchase data.

They also allow us to optimise our advertising campaigns on third party platforms like Facebook, LinkedIn and Google.

We use third party service providers to help administer our interest-based advertising systems. We require that these third party service providers protect the information they use on Van Geloven’s behalf for online behavioral advertising and not to use it for any other purpose.

Cookie owner: third party.

Cookie type: analytics / performance cookie, targeting/advertising cookies​, session and persistent cookies.


  • DSID
  • FLC
  • AID
  • TAID
  • Doubleclick by Google Pixel
  • Facebook Pixel

How to Manage Cookies

You can delete all cookies that are already on your computer and you may configure your internet browser to refuse, accept or delete cookies from websites, including ours, at any time.

Cookie settings can vary from one browser to another. By way of example, the below hyperlinks provide further guidance on how to disable the use of cookies on certain browsers and/or on how to delete cookies:

Please note that if cookies are disabled or removed, not all features of our websites will operate as intended. For example, you may not be able to use all of the features we offer, you may not be able to store your preferences and some of our pages may not display properly.

If you do not want third party advertisers to collect or use information based on your activity on websites, devices, or apps for the purpose of showing you ads, you can opt out through the Digital Advertising Alliance of Canada in Canada, the Digital Advertising Alliance in the United States or the European Digital Advertising Alliance in Europe. You can also opt out of certain browser data gathering features, such as Google Analytics Advertising Features, through Ads Settings, Ad Settings for Mobile Apps or other available means.

To learn more about behavioural advertising practices and to make choices regarding our use of targeting or advertising cookies, including the Facebook pixel, you can visit

Agreement with Our Use of Cookies

By continuing to use this Van Geloven website, you acknowledge that you have read the terms of this Policy and that you consent to our use of cookies as set out above (unless you expressly indicated otherwise).

Revisions to the Policy

We may update this Policy from time to time. Changes to this Policy will not necessarily be preceded by a notice posted on the website, and we encourage you to check the Policy periodically for changes. Your continued use of the Van Geloven website following the posting of changes to the Policy will mean you accept those changes.

Conflicts or Inconsistencies between Policies

If there is any conflict or inconsistency between a provision of this Policy and a provision of any other Van Geloven policy, such as in particular the Van Geloven Privacy Policy, this Policy will prevail with respect to cookies and similar technologies. With respect to all other matters, the Van Geloven Privacy Policy will prevail.